Meet The Team

Founding partner
Hala’s career path in advertising and PR shaped both her design thinking skills and her project management competencies, hence her ability to work comfortably, direct and coach workgroups across industries and across management and department lines.
Founding partner
Hussam’s background in Banking and Finance mixed with one of PR and communications shaped his strategic skills to cater to the ever-changing demand in the communications industry and beyond. His entrepreneurial drive, added to his perfectionist nature and his passion for mastering skills made him a key for the success of each project he is involved in.
Managing Partner
Before joining Soapbox Communications in March 2014, Bachir’s passion for local and international politics drove him to pursue a journalism career between Beirut (L’Orient le Jour and Al Arabiya), London (BBC News) and Oman (Shabiba and Times). His sociopolitical knowledge added to his ability to produce equally in three different languages have been the key to his successful career.
Programme Director
With a background in journalism and strategic communications at UNDP and INJAZ, where she led the Programs and Communication efforts of INJAZ in Lebanon with special regards to quality assurance and strategic communications, Roula adds a lot of value to Soapbox Communications where she heads a team of executives to deliver tangible results.
Project Manager
Yasmina’s passion for people and communications were at the heart of her decision to move from the real estate sector to the communications world. Today, Yasmina is a Project Manager at Soapbox Communications, leading a team of professionals through interesting challenges.